We get that not all (okay, almost no one) people think that quarterly reviews are sexy. It involves checking your ego and really diving into what is – and is not – working. But it’s these realizations that can also bring your business up to the next level.
We tend to get excited about our quarterly reviews as it’s a great way to measure if what we’re doing is working. And if it’s not, how can we pivot and try something new?! Not everything you do will work wonders and it’s important to remember that so that we don’t continue to waste our time on something that really isn’t doing us any good.
For example, which social platforms do you post to? Are you focusing on every single one while your target audience is really only on one or two? We aren’t saying ditch them all, but focusing a bit harder on the ones where your ideal market actually lives, is more helpful than putting your efforts into #AllTheThings.
You can look to see which social accounts, post types, etc. are working best for you by diving into your insights. This might also be a great time to update some post templates if you’ve been using the same ones for a while, giving your posts a bit of a refresh.
If you’re into goal-setting like we are, this is also a great time to check in with your goals. Are you on track? If not, why? If so, HIGH FIVE! We won’t lie – we aren’t always on track but that’s also because life happens – nothing we can do about it so we make any necessary adjustments and move on. We used to be quite hard on ourselves for not hitting certain targets but that didn’t do us any good.
Here are a few suggestions of what to include in your quarterly review:
There are so many other things you can include in your quarterly review depending on your business, including inventory, a more in-depth financial review, employee feedback, etc. It all just depends on what your business is and how you have it set up. The list we included works for our business, but that doesn’t mean it will work exactly as-is for yours, so modify it as you need.
We’ll leave you with this: if you just coast and not have a pulse on where your business is (& is headed!), it’ll be tough to scale it to where you want it to. Pay attention to the little details and evaluate where you need to spend your time and effort. We have enough on our plates as entrepreneurs that we don’t need to be wasting it.